Repeat visitors are imperative to any site’s success. They act more than a steady income; instead, they are likely to market your brand, speak highly of you and help with your brand’s overall image. You want repeat visitors because they are cheaper to keep happy than trying to acquire new ones.
Creating this relationship, however, is not easy. You need to consider the following.
Ensure Your Website is Golden
Before you do anything, you need to fix what you already have. Otherwise, all your efforts in marketing will be a waste. You could increase your budget for Google AdWords, yes, but if your website is unattractive and not easy to use, then you will pay for someone to click on that link and then leave. You need to clear out your website and ensure that it is golden before you go about doing anything else, because it is only when your website is optimized that you can improve your bounce rate, increase organic traffic, and naturally improve your search ranking on the SERPs. Conduct a website audit or have an agency do it for you, and make improvements so that your website is SEO friendly, fast, secure, easy to use, and beautiful.
Work on Organic Social Media Reach
Social media is becoming increasingly difficult to get engagement on, but that isn’t necessarily a bad thing. All it means is that organic traffic and engagement are more important than ever. Build a community the old-fashioned way and engage with them. Talk to them, ask them questions, get them to respond and comment and send your posts to their friends. This, in turn, will bring your posts to the top of their feed, and as a result continue this positive cycle. Use each social media to its fullest so that you can send as many people to your site as possible.
Use PPC Advertising (But Wisely)
PPC Advertising can give you an edge over your competition. Namely, it can help you get to the top of search engines. This will increase traffic to your site exponentially, but this traffic will cost you. When Google AdWords first started, price per click was pennies, making it an affordable and obvious option for any business. Today, however, it can cost dollars for every time a user clicks on your link, plus there is no guarantee that person will do anything more than click away from your site a second later. The potential of PPC advertising, however, is still there, but you cannot be foolish about it. You need a professional Google AdWords management service that will select the best keywords and manage your PPC campaign so that your budget goes as far as possible, leading to real sales and lead through traffic.
Go for the Soft-Sale First
When you finally do get visitors to your site, don’t go for the hard sell. Try to get them to sign up to a newsletter or create an account, first. This way you can stay in contact with them and offer them personalized suggestions and offers that will then help turn that sign-up into a sale.
Increasing site visitors needs to be done correctly. You could bring in a lot of traffic from a poor PPC campaign, but unless you see a healthy ROI on your marketing budget, then you are not doing all you can. You want organic traffic and repeat visitors above all else, so be smart with your advertising and ensure your site is up to snuff.