Whether you have a business which operates online or not, the benefits of using social media for your business are so positively overwhelming that you simply cannot miss out on this opportunity. The internet, and specifically social media ahas radically changed the way in which live our lives, and that includes doing business, further supporting the argument that all businesses must use social media in order to remain relevant. Whether your business is large or small, here are just a few of the benefits which you can get from using social media.
Staffing no longer needs to be a problem with social media and you can post vacancies and scour for talent through the use of fantastic social media platforms such as Linkedin. You can also use social media to vet any candidates who are looking to work with you, saving you time and hassle. There are also some fantastic social media apps such as ShiftPixy, an application which seeks to put you in touch with part-time shift workers, for any needs which you may have. No longer do you need to post a job in the paper and then wait for an eternity, with social media you can fix your staffing shortages in no time.
Social media channels such as Instagram and Facebook give you a great platform to market your brand and your business and you can do so either for free, simply by using the channel, or through targeted paid ads. There are millions of people using social media each and every day and this gives you a huge amount of people who are ready to see what you have to offer. In the past, TV ads were the only things that could gain you such exposure, but most companies were priced out, these days you can reach just as many people, through a simple status update.
Sales and Promotions
Social media is the best platform to promote your products and you can even use it to whip up excitement for any sales or promotions which you may be having. Through the use of various social media channels you can use promotions to entice people, using creative status updates, videos and shared links. If you are planning on trying to gain as much traction as possible for an upcoming sale or promotion, social media is absolutely the best way for you to go about doing just that.
For online businesses and businesses who sell online, you can now use many social media channels to directly sell your products. Facebook for example has a shop option which your company can use to directly sell your goods to consumers. What his means is that you can use social media to market your product and then the customer can buy directly form your page, rather than having to navigate elsewhere.
If you are not on social media, you are missing out on all of these benefits.